In early 2024 Lomography launched a completely new and quite adavanced 110 film camera, the LomoMatic 110.
110
film was introduced by Kodak in 1972. The film sits in a cartridge,
like Kodak's earlier 126 film, but is much smaller. A frame is 13mm ×
17mm, has one perforation per image to control film advance and 24
frames per cartridge (12 were also available). The film is protected by
a backing paper like 120 film. The frame number is visible through a
window at the back of the cartridge. The basic film is ordinary 16mm
film which was already on the market, so it could be processed in
existing machines. The small picture size made very small, pocketable
cameras possible.
Kodak introduced with its 110 film a line of Kodak Pocket Instamatic
cameras which were followed by cameras from other manufacturers. Most
cameras were cheap point-and-shoot, but very sophisticated models were
also made. Small digital cameras made 110 film obsolete. Bit by bit
manufacturers stopped making 110 format film, Fujifilm in 2009. So it
seemed to be over.
In 2012 (and 2019) Lomography made a large batch of 110 film and they
launched some simple and cheap 110 cameras. They were followed by other
firms. This revived the market. As the old cameras are about 50 years
old and the top models about 40, there was room for a new advanced 110
camera. Lomography did it.
The
camera was launched in March 2024, the LomoMatic 110. It has automatic
exposure and quite some features of the best models of the old series.
The model presented is the top model with metal trim. It isn't cheap,
but the old top models weren't cheaper in the old days. Its main features are:
23mm F2.8 Minitar CX multicoated glass lens, 2 apertures 5.6 and 2.8 (night mode), 4 zone focussing, 0.8 m, 1.5 m, 3 m, inf. Electronic shutter, 30s-1/250s, up to 30s in B mode Size 110x45x35 (+25 for the flash), Weight 182 gr. with chain, battery and flash 100, 200 and 400
ISO, manual coding, multi exposure, electronic flash available
The
whole set, camera, flash, chain, cartridge to store developped film strips, papers, a booklet, but no
instructions, the "manual" is only a card with a QR code.
Camera front open. Distance slider, lens and viewer.
If you want more information about this camera, please visit the page on my subcompact website. Link opens in a new window.
